The graphic language of the brand was a direct continuation of the strategy. We retained the emotional essence of the Gvalt hero but translated it into the language of contemporary, mature fashion aesthetics. We moved away from the teenage rebellion and graffiti heritage but avoided excessive romanticization. Instead, we created a visual tone that was sensual, honest, and minimalist — fitting for a growing brand and reflecting its character. The work on the logo started with the old lettering. It was sharp and aggressive, but it contained valuable energy of movement. We retained this gesture, reworking it into something more sensual and conscious. In the early stages, we explored different handwriting directions: geometric, more cursive, and brushstroke-based styles. These attempts quickly showed limitations — some variations suppressed the emotion, while others became too rational. We found the balance between form and movement, between letter recognition and line fluidity, which defined the visual language of the new Gvalt.